50
20
2122
23
20
21
22
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Chapter4
SlowingtheFlowatPickeringandExmoorMiresprojects: twodifferentapproaches
The Slowing the Flow at Pickering project involved the use of NWRM for natural flood
management in a situation where traditional hard engineered flood defences had been
rejectedas theydidnot succeed inpassing the cost-benefit criteria. Given thedegreeof public
concernand theneed toworkwithmultiplestakeholders throughout theprojectaCommunity
EngagementPlan
20
wasdeveloped. Thiscomprisedof the following steps:
In contrast, theExmoorMires project
21
, which seeks tomanagewater runoff throughupland
peatland restoration, hasadoptedamore ‘educational’ approach toengagement. Thisdrawson
links toexistingoutreachactivitiesandmaterials
22
andpublicevents
23
.
Thedegreeofpublicconcernor controversywith respect toproposedNWRM schemeswill be
important fordetermining theoptimal extent andnatureof stakeholderengagement.
Illustration16
Step 0
–What are the project team’s roles
and background?
• Project team lines of communication
• Project key roles and responsibilities
• Background
Step 1
–What do we want to do together?
• Engagement level
• Contextual issues
• Business objectives
• Key messages
• Success criteria
Step 2
–Why work with the community
and others?
• Engagement objective
Step 3
–Who do we need to engage?
• Stakeholder analysis and contact details
Step
4 – How will we engage
different parties?
• Engagement programme
Step 5
–What will we use and how?
• What do we need in order to start?
• How will we record any evaluation
and learning?
